Tart Gallery

“Tart” (french for prostitute), is a small new gallery in Zurich. A gallery, defines the space in which the artist presents his work. Trying to visualize this, I thought that prostitutes in literature and comics are often illustrated waiting on street corners. I designed each letter of the word “tart” in a way that it forms an arrow, thinking that in each application they would always be placed in the corners,  defining a space to apply any content or information.